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Tap into my 30 years of experience mastering every marketing discipline plus a dizzying talent network to get new campaigns launched and tested in days instead of weeks.
Hi, I’m Marc Lefton.
I’m here to help you avoid the cycle of “random acts of marketing” to plan world-class strategies that are executed brilliantly at the highest standards of creativity.
Discover how you can leverage my thirty years of experience as an entrepreneurial leader in top NYC ad agencies and startups with a blend of award-winning creativity backed by data and analytics.
I work with brand-direct growth-stage companies in the $2MM-$100MM range and have experience in highly regulated industries such as HIPAA, Pharma, Spirits, and Financial Services.
Burned By Big Agencies
The senior team wined, dined, and signed you only to foist your business on enthusiastic interns and sell you services you didn’t really need. As a former agency executive, I know all the agency tricks and can help hold their feet to the fire and even find cause to get you out of a bad contract while putting the internal processes in place to replace them.
Testing Into Advertising
It’s common in B2B startups for the founding team to drive early sales. When those efforts plateau, the branding and marketing funnels have never been implemented. My fractional CMO services help you get your first leads with account-based marketing, blending immersing key accounts in your brand with a proven lead gen system.
Random Acts of Marketing
When companies move from early-stage to growth-stage, often it’s the founder without internal marketing leadership acting as the hub to a series of random marketing spokes they’re stuck managing at decreasing efficiency. I help founders remember why they started and create go-to-market plans that gets every aspect of marketing and branding on the same page, short and long term.
Lost Your Swagger
Your company is stagnating and needs to have the zip it once had. I help reinvigorate stale brands and marketing departments. From a background as an award-winning creative director who can teach your team to think more creatively to being an experienced improv teacher who knows how to build trust and teamwork, we’ll get that pep back in the brand’s step together.
Your marketing team needs a leader with a visionary plan — as your fractional CMO I’ll get everyone on the same page with goals, KPIs, standards and best practices without the need for an expensive full time commitment.
Expand your brand’s vision and raise your standards with an international award winning creative director who has worked at the highest levels of NYC advertising agencies on brands like Coke, Anheuser-Busch, Samsung, Royal Caribbean Cruise Lines and more. Better yet, I also teach creativity to internal teams in a way that demystifies the creative process so anyone can learn how to deliver breakthrough ideas consistently.
My versatility as a former agency leader/owner covering all disciplines of marketing means I’ve been the indispensable right hand to Founder/CEOs who can’t afford the slowness of being the hub between multiple small roles in the early stages. You don’t need more players in the beginning, just better ones.
