Challenge:
DiMassimo Goldstein needed to differentiate itself in the competitive advertising industry and establish a clear positioning that combined branding and performance marketing. At the same time, the agency sought to scale its business from $5 million to $11 million in two years while solidifying its reputation with new client acquisitions and industry recognition.
Insight:
The evolving marketing landscape required agencies to merge creative branding with data-driven performance strategies. Companies sought agencies capable of delivering both, especially in a results-oriented market.
Opportunity:
Position DiMassimo Goldstein as a pioneer of “Brand Direct” marketing, blending brand-building with measurable performance strategies. Focus on attracting clients seeking a combination of emotional storytelling and ROI-focused campaigns.
Solution:
As Head of Growth Strategy, I redefined the agency’s core offering as “Brand Direct,” combining branding with performance marketing under the mantra “Inspiring Action.”
- Launched a podcast interviewing target CMOs to build relationships and generate leads.
- Established new core competencies, including founding the Facebook Ads, Social Listening, and Data Analytics departments, and marketing the programmatic media practice as a scalable solution for clients.
- Rebranded agency materials and case studies, positioning the agency for industry awards and accolades.
- Created a rubric for ideal clients, leading to more strategic pitches and new business wins.
- Focused on high-profile campaigns, including a social media tournament for CheapOAir that increased engagement by 450% and optimized affinity data for TradeStation, reducing CPA by 17%.
Results:
- Increased agency revenue from $5 million to $11 million in two years.
- Boosted lead generation by 75% through targeted outreach and thought leadership.
- Secured industry recognition, including Ad Age’s Small Agency of the Year Northeast and placement in the Inc. 5000’s Fastest Growing Companies.
- Delivered award-winning campaigns for clients, building the agency’s reputation for blending branding and performance marketing successfully.
At our 18th birthday party, we gave attendees the opportunity to get free real tattoos:
