Challenge:
CheapOAir sought to increase social media engagement and boost brand loyalty in the highly competitive U.S. travel market. The company needed a unique, shareable promotion to capture attention and drive meaningful interactions across social platforms.
Insight:
Regional pride often drives high levels of engagement, particularly when it involves friendly competition. Leveraging this enthusiasm could create an opportunity for widespread social sharing and brand visibility.
Opportunity:
To create a campaign that harnesses U.S. regional pride and encourages users to promote their favorite travel destinations, boosting engagement and fostering a deeper connection with the CheapOAir brand.
Solution:
I created “The Great American Showdown,” a social media campaign where 48 top U.S. travel destinations competed in a bracket-style contest. Participants supported their hometowns or favorite places by sharing branded content and engaging with the platform. The winner of the contest was awarded 50 round-trip tickets to destinations across the U.S.
Results:
- 800% Increase in social media engagement over the campaign period.
- 25% Growth in new followers across social platforms in just three months.
- Strengthened brand visibility and loyalty through a fun, participatory campaign that connected CheapOAir with its audience on a personal level.
