Every established company has a brand problem they’ve stopped noticing.
It might be positioning that made sense three years ago but no longer reflects what the company actually does. Messaging that describes the product instead of the customer’s problem. A homepage that explains features to people who haven’t decided they want the category yet. A voice that sounds like the founder wrote it at midnight, because the founder wrote it at midnight.
From the outside it’s obvious. From the inside it’s invisible. That’s what the Brand Check is for.
Fixed fee. No retainer required. No sales pitch at the end.
Send Marc your website, LinkedIn presence, or current pitch materials. He identifies the single most significant brand problem, explains exactly why it’s a problem in plain language, and tells you what kind of fix it requires.
One clear finding. No scorecards. No 15-page audit with color-coded matrices. The one thing that, if addressed, would make the biggest downstream difference.
You get:
Companies that have been operating for at least two years and have a brand that grew by accident rather than intention. You have customers, you have momentum, and something about the way you’re presenting yourself is creating friction you can’t quite locate.
Not for founders at day one. Not for companies that need a logo. For companies where the brand exists and the question is whether it’s working as hard as the business deserves.
Flat fee. Written diagnostic delivered within 72 business hours of receiving your materials. Applies as a full credit toward a Minimum Viable Brand session or monthly retainer.
Marc Lefton is a Fractional CMO and Creative Director with 30 years of brand strategy experience across startups, Fortune 500 brands, and growth-stage companies in between. He has built brands from scratch and diagnosed brands that drifted. He can spot the problem faster than you can finish explaining it.
