Most companies hire a website person, a logo person, a content person, an SEO person, and a social person. None of them have met. That’s not a marketing department. That’s a group project where nobody read the assignment.
I am the architect who also does most of the construction. The person who writes the strategy is the person who writes the ads is the person who reads the data is the person who writes the next ads. No handoffs. No game of telephone where your brand voice dies between Slack channels.
Thirty years. International ANDY Award. School of Visual Arts faculty. Head of Growth at DiMassimo Goldstein (AdAge Small Agency of the Year). Top 0.1% AI power user. One operator.
Four ways to work together, designed as a ladder. Each one stands on its own. Each one points to the next if the situation calls for it.
One clear finding. 48 hours. The one brand problem costing you the most.
Send me your website, LinkedIn presence, or current pitch materials. I identifies the single most significant brand problem, explains exactly why it’s a problem, and tells you what kind of fix it requires. Not a scorecard. Not a 15-page audit. The one thing that, if addressed, changes everything downstream.
Three working sessions. A complete brand foundation built on purpose, not accident.
A structured engagement plus a complete Minimum Viable Brand document. I guide you through an 11-step brand foundation process: Why, audience, positioning, personality, mission and vision, brand house, visual direction (brief only). The output is a single clean document that answers every question a designer, writer, or media buyer will ask about what the brand is and how it behaves.
Three campaign directions. Each one prototyped. Know which idea works before you spend production budget finding out.
Three distinct campaign manifestos, each developed to the point where you can make a real creative decision. For each manifesto: a core tension, the big idea, a headline system, and AI-assisted prototypes across social, email, and short video. Nine total executions across three directions. Most clients know which one they want to run within 24 hours of delivery.
Ongoing strategy, creative, and execution. One senior operator running the full marketing loop.
For companies that want me as their marketing department, not just one-off project. Strategy, creative direction, performance marketing, and AI-augmented execution in one continuous loop. No contracts. No agency markup on media. 30 days either side can walk. Scope and investment determined by what the business actually needs.
The Brand Check tells you what the problem is. The Minimum Viable Brand Session fixes the brand foundation. The Creative Sprint shows what the brand looks like in market. The Fractional CMO engagement runs the play.
You can start anywhere. Most people start at the Brand Check because $250 is a low-risk way to find out what needs to happen next. Some people know they need the MVB and start there. Some companies come in ready for the Creative Sprint because the brand is solid and the creative is the gap.
None of these engagements require the one before it. All of them are designed to point clearly to what comes next.
