Welcome to my Portfolio & Case Studies section—the digital equivalent of peeking through my windows to make sure I own furniture.
You’re here because you almost trust me… but not quite enough to commit without rifling through my creative sock drawer. And that’s fine. Really. Feel free to wander around, open a few metaphorical cabinets, maybe shake a lamp to check if it’s real.
What you’ll find below is the greatest hits album of my work: campaigns that moved markets, sharpened brands, and convinced audiences to do everything except ask for “just one more revision.”
So go on—inspect away. Kick the tires. Run your fingers along the edges. By the time you’re done, you’ll realize the same thing everyone else eventually does: I had you at the homepage.
A curated fraction of my experience. The question everyone actually wants answered: “Did you do this yourself?” Because there’s nothing like being hired to lead marketing by a client who can’t believe I’m also a creative director, so they go find someone worst than me to get in my way.
The first section below: yes. Strategy, creative, media, analytics, execution. One person. These are the projects most relevant to what I’d do for you, because most of the clients I work with look like these clients: growing companies that need one senior operator to take over their marketing, not a team of people who need managing.
The second section lists brands where I was part of a larger agency team. Same brain, different scale.

Proved their agency was hiding behind blended brand search and spent 5 minutes a month on the account, rebuilt everything across five channels, built a 30+ variant creative engine. One person replaced the whole team.

CMO of a $5M yoga studio chain. Killed legacy radio and print, built digital from scratch. The recommendation tool was featured in The American Genius. Revenue up, spend down.

Data said women were already the majority. Built creative that reflected it. +30% female bookings.

One automated system closed a multimillion-dollar partnership. Built ABM outbound targeting executives at major sports leagues, gaming companies, and streaming platforms. System also drove a fundraising round.

Parents touring competitor campuses saw Village School ads on their phones within the hour. Deterministic analytics proved a 21-day family decision cycle.

Built brand, identity, and pitch deck from nothing. Materials supported a clinical trial at Shands Hospital.

"ABC: Always Be Compliant." Built a pre-approved template library that turned compliance constraints into a creative testing system. +314% media efficiency.

Pro-Guac Protest in Union Square. Experiential activation that generated massive social amplification on a modest budget.

Built Minimum Viable Brand and dual B2B/B2C launch for a breathwork and brain-training startup. Also secured an Insight Timer partnership.

Built the entire brand, website, sales funnel, and lead pipeline from nothing for an education marketing agency.

Built brand, SEO, paid social, geofencing, CTV, DOOH, and email from scratch in 120 days.

Hyper-local Facebook ads combining real-time proximity with brand affinity for 60 mall-based kiosks. +350% mall traffic.

Persona-driven GTM mapping festival-goers, gym rats, and new parents to high-discomfort moments.

Complete rebrand from custom clothing to curated personal styling experience. Strategy, naming, NYC launch at the Norwood Club.

In communities that had reasons not to trust institutions. Grassroots brand identity and campaign for pediatric dental and WIC services in underserved communities.

Repositioned indoor air quality as a student performance metric. Mapped purchasing to federal ESSER funding.

Rewrote B2B SaaS creative from technical features to human results. Same traffic, better conversion.

"Always a reason to celebrate." Daily themed campaigns tied to quirky holidays for a gourmet cupcake line.

Contextual programmatic for Unilever's heritage French mustard. Aspirational video plus retargeting.

50th anniversary collector's edition. Ecommerce, video, social to 10K, PR, affiliate partnerships with Red Bull. From nothing to revenue.

"Unf*ck the Environment." Guerrilla cause marketing at Bonnaroo. The slogan cut through festival noise and stuck.

One of the first online communities for ad professionals. 0 to 10K members. Webby winner. Ad Age Power 150.

Led experiential and word-of-mouth for the largest U.S. Coca-Cola launch in a decade. 7M+ samples across 48 markets. Best of Show, WOMMA.

Immersive marketplace village activation with programmatic and geofenced retail support.

Grassroots experiential campaign introducing a Canadian bank to the southern U.S. market.

Live competition showcasing cross-cultural product features for a Chinese appliance maker entering the U.S. market. +22% recommendation intent

60-minute theatrical performance bringing cruise itineraries to life. +30% bookings from attendees.
Calm down there pal. This isn’t the only work I’ve done, in fact it probably represents less than ten percent of it. If I haven’t worked in your industry, I’ve at least worked on the same model: e-commerce, D2C, B2B, SaaS, etc. and will learn your just as quickly and flawlessly as I did the others. However, often when given the choice between someone who has been a generalist vs. a niche player, the niche player can become myopic, focusing on what’s always worked vs. where trends are heading and what will work in the future.