WHAT I DID
You were about to ask “What did you do?” So I made you a checklist.
OBJECTIVE
Take over marketing entirely for a 250+ game arcade bar and turn a solid local business into a revenue machine, building the brand, the systems, and the campaigns from scratch in 120 days.
CHALLENGE
North Florida’s largest arcade bar had a loyal core audience but low awareness and even lower consideration among the broader market. The venue sits eight blocks north of downtown, which in Florida heat may as well be eight miles. There was no cohesive brand, no content strategy, and no marketing infrastructure. The website was thin. There was no system for capturing or converting party leads, a major revenue line. Paid media was fragmented. And the venue was leaving money on the table with every guest who walked in, played, and left without a second touchpoint.
INSIGHT
Entertainment venues live and die on two things: getting people through the door and getting them to spend more once they’re inside. Most FECs pour budget into awareness but neglect the mid-funnel (party bookings, group events) and in-venue monetization entirely. The guests were already there. They just needed a reason to do more. And the ones who hadn’t visited yet needed a reason compelling enough to walk those eight blocks in 95-degree heat.
OPPORTUNITY
Build a complete marketing operation that works the full customer lifecycle: awareness at the top, conversion systems in the middle, and in-store revenue optimization at the bottom. Do it fast, do it measurably, and make every channel reinforce the others.
SOLUTION
Complete Rebrand.
New visual identity, positioning, and messaging that gave the venue a personality worth the walk.
Website Overhaul.
Wrote and published 200+ long-form game descriptions, 4,000-word deep-dive blog posts on topics like redemption games, and built a dedicated events calendar. Created a custom party request form backed by an automation system that ensured management follow-up on every lead.
SEO and Content Engine.
Keyword-clustered content strategy designed to own local and category search. Drove a 40% increase in SEO rankings and a 400% increase in dwell time.
Omnichannel Paid Media. Deployed campaigns across Facebook, Instagram, Snapchat, Reddit, YouTube, and TikTok. Layered in geofencing around competitors, IP targeting of university students, programmatic CTV/OTT/display, and digital out-of-home placements in local cinemas to encourage post-movie visits. In-Store
Revenue Optimization.
Introduced QR code menus linking to the website, driving a 25% increase in food and beverage attachment rates. Launched an online gift card program, creating a new digital revenue stream.
Campaign Development.
Created and executed signature campaigns including a late-night date night promotion, a local charity integration program, and a self-guided couples competition, each designed to drive visits during off-peak windows and build community connection. Holiday Activation. A targeted holiday campaign promoting extended morning hours all week produced one of the venue’s most profitable weeks in its history.
RESULTS
• 35% increase in gross revenue year-over-year
• 50% increase in party requests with a 90% close rate driven by automated follow-up
• 40% improvement in SEO rankings
• 400% increase in website dwell time
• 25% increase in food and beverage attachment via in-store QR integration
• New online revenue stream launched through gift card program
• Record-setting holiday week from a single targeted campaign
WORK
