HS - Marc Lefton | Fractional CMO ECD

WHAT I DID

You were about to ask “What did you do?” So I made you a checklist.

CHALLENGE

HealthSteps, a startup developing a patient engagement and remote monitoring app, needed to build a compelling brand identity and pitch deck to secure clinical trials and attract funding. Operating in the competitive health tech market, the company required a clear, professional presence to gain traction with healthcare providers and investors.

INSIGHT

Early-stage health tech startups gain credibility and support by presenting a strong, patient-centered brand that demonstrates both functionality and potential impact. Clear communication of the app’s benefits was critical to attract clinical partners and funding.

OPPORTUNITY

To position HealthSteps as an innovative and indispensable tool for healthcare providers, emphasizing its ability to improve patient outcomes through enhanced engagement and remote monitoring.

SOLUTION

I led the branding and pitch development efforts for HealthSteps:

Brand Identity Creation: Developed the brand name, logo, and visual identity, ensuring they aligned with the company’s focus on patient-centric healthcare solutions.
Pitch Deck Development: Designed and wrote a persuasive pitch deck that highlighted the app’s unique features and potential impact on patient care.
Messaging Strategy: Crafted clear, compelling messaging to communicate the app’s value to both healthcare providers and investors.

RESULTS

Successfully gained acceptance into the UF Innovate incubation program.
Secured a clinical trial at Shands Hospital’s pediatric oncology unit, validating the app’s efficacy and market potential.
Positioned HealthSteps as a credible player in the health tech sector, laying a strong foundation for future growth and funding opportunities.