A structured 90-minute session that pressure-tests your positioning, marketing assumptions, and go-to-market plan. You’ll leave with a clear picture of what’s working, what’s not, and exactly what to fix first.
Fixed fee. No retainer required. No sales pitch at the end.
Why This Exists
Not because they’re not smart. Because no one senior has ever sat across from them and asked the hard questions out loud.
You have a positioning statement. Nobody outside your office uses the words you use to describe what you do.
You have a target audience. It was defined in year one and nobody's questioned it since, including you.
You have a marketing budget. It's split among channels based on what felt right, not what the data shows.
You have a go-to-market plan. It lives in a deck that hasn't been updated since the market changed around it.
What you're getting
We’ll say your positioning out loud. Then we’ll say your competitor’s positioning out loud. If they sound similar, we have a problem. If yours sounds like an internal memo, we have a different problem. Either way, you’ll know.
Who you think is buying, why you think they’re buying, and what the actual data says. One of these usually tells a different story. Sometimes all three do. The most expensive assumption in marketing is a customer profile that nobody has questioned since year one.
Where your budget is going, where the results are actually coming from, and where you’re paying for the illusion of activity. Most businesses have at least one channel that’s quietly underperforming. Most never look closely enough to see it.
Not a 12-point action plan you’ll do 4 things from. One clear, specific thing to fix first that will have the most measurable impact on growth. You can hire a vendor to execute it, bring it in-house, or we can talk about working together. The recommendation stands either way.
You’ll walk out of the session with your head clear. Within 72 hours, you’ll have a written document to act on.
Delivered in-session, real-time reactions, reframes, and direct feedback during the 90 minutes. This is where the hard stuff happens. The document captures it. The session is where you hear it without a filter.
Within 72 business hours: a written summary of findings organized by impact. What's working. What's not. What to do first. Written to be usable, not impressive.
If your positioning is off, you'll get a revised draft, not a workshop prompt. A sharper version of what you're trying to say, written in language your prospects actually use. Also delivered in 72 business hours. Magic, right?
One page. The single highest-leverage action with the specific rationale behind it and a rough outline of what execution should look like. Vendor-agnostic. You own it completely.
