You have a brand. Maybe you just built it. Maybe it’s been running for years. Either way, the blank page problem is the same: what does this brand actually say, and what does it look like when it says it?
The gap between a brand foundation and a real creative campaign is where most companies get stuck. The brand document says ‘bold and direct’ and the content team posts something beige. The positioning says ‘we’re different’ and the ads look like everyone else’s.
The Creative Sprint closes that gap. Three campaign directions, each one developed to the point where you can make a real decision about which one to run with, and see what it looks like before you spend production budget finding out.
Fixed fee. No retainer required. No sales pitch at the end.
A focused two-week engagement that produces three distinct campaign manifestos, each one fully prototyped across formats using AI-assisted production. Not finished assets. Proof-of-concept creative that shows each idea working in the real world so you can make an informed decision about where to invest.
For each manifesto, AI-assisted prototypes across:
Multiple creative executions across three campaign directions. Delivered as a clean document plus prototype assets your team or agency can evaluate and execute from.
Creative decisions made in a document feel abstract. Creative decisions made with actual executions in front of you feel obvious. The Sprint is designed to move you from ‘which direction should we go’ to ‘that one, clearly’ in two weeks, before a production dollar is spent.
The AI prototyping isn’t the final product. It’s the proof. The strategic thinking and the campaign architecture are the work. The prototypes make the thinking visible.
The Creative Sprint works best when built on a clear brand foundation. I recommend engaging me in my Minimum Viable Brand process first before purchasing this direction if you don't already have clear guidelines and branding documents. If you have an MVB Session complete, bring it and Marc will build the manifestos directly from your brand architecture. If you don't have one, The Creative Sprint includes a brand foundation intake that captures what's needed to develop the campaigns. An MVB Session is recommended but not required.Each manifesto takes a genuinely different angle on the brand. Not variations on the same idea. Three distinct strategic positions the brand could occupy, each with its own emotional territory, its own headline voice, and its own executional logic.
One might be provocative. One might be warm. One might be dry and intelligent. The goal is to give you real creative range to evaluate, not three versions of the same safe choice.
After delivery, most clients know within 24 hours which direction they want to run. That clarity is the product.
Flat fee. Two weeks from kickoff to delivery of all three manifesto packs.
Marc Lefton is a Fractional CMO, Creative Director, Comedian, and International ANDY Award winner with 30 years of campaign development across CPG, SaaS, fintech, wellness, hospitality, and consumer goods. He is among the top 0.1% of AI power users according to ChatGPT and has built AI-assisted creative production systems that produce prototype-quality content at a speed that changes how clients make creative decisions. He is also taught the senior advertising concept class at the School of Visual Arts. The campaigns he is proudest of share one quality: a real idea at the center focused on a human truth that only that brand could own.
Three campaign manifestos prototyped across formats so you know exactly which idea to run before you spend a dollar producing it.